Brands and the way they communicate with consumers have to demonstrate flexibility, adaptation, empathy and experience. Moreover, brands need to create conversations which build trust and communicate their value propositions in ways that resonate with the consumers at every touchpoint in their journey. The MSc Branding and Marketing Communication programme, will enable you to develop your understanding of the ‘phy-gital’ space in which brands exist and communicate.
Your course will be made up of students from a diversity of backgrounds and give you an appreciation of how the future of brand communication is about innovating naturally and adapting at will to the different marketing environments and conditions in which organisations function.
A key theme underpinning the course is about recognising change in all aspects of our lives. You will be encouraged to reflect, question and challenge conventional wisdom because you represent the future, and the programme’s philosophy is focused on creating marketing professionals who demonstrate adaptability, agility, empathy and understanding.
A course tailored with your future in mind
The course is designed with a teaching philosophy which puts you the students at the heart of the learning experience; recognising that you are future-oriented and career focused and looking to enhance your skills for employment in a range of marketing positions.
| Course Duration | 1 Year – Full Time |
| Start Date | September |
| Location | Middlesex University |
| University | Middlesex University London |
| Level | Postgraduate |
| Degree | Marketing |
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